Rigid

To me, this was the craziest thing I saw at the Jeep Show. This huge beast of a vehicle in the first two pictures was towing this large coach trailer. Music was blaring and it had signs indicating it was a learning center so I went inside to see what the deal was. The whole inside was packed with screens like the inside of an ESPN trailer at the Super Bowl. I ask the guy what the purpose was and he said that each of those screens runs a demonstration of how Rigid lights are better than any other lights. What? They had at least a half a million into those vehicles to show their lights are better?